Ogilvy Commonhealth Worldwide
VP, Account Group Supervisor, Parsippany, NJ (Current)
Integrated Marketing team lead supporting Global Diabetes brand who is responsible for overseeing the development and management of comprehensive integrated marketing campaigns. Responsible for managing all components of campaign development, implementation and measurement and ensuring that all communications efforts – from marketing, to visual, to social media (and everything in between)– are working together in harmony.
Publicis Life Brands: Medicus
Account Director, New York, NY (2011)
Direct a team to establish tactical alignment with stated goals and objectives. Actively lead and participate in regular update meetings and manage ongoing communication both internally and externally. Own deliverables that contribute strategic value beyond day-to-day campaign tactics such as; establish rapport and maintain long-term relationships with client champion and executives. Prioritize and set expectations on key deliverables, as well as support business development as a situation and brand expert.
Grey Healthcare Group
Group Account Supervisor, New York, NY (2009-2011)
Coordinated activities of cross-functional team members to see that they work together, deliver the best possible product, and efficiently contribute to the client’s business. Personally involved in ensuring sound planning, good service, and a solid client/agency relationship. Organized and participated in annual review and pre-planning sessions internally and/or with the client. Analyze monthly budget statements and take necessary action to ensure profitability. Prepare annual forecast and subsequent adjustments; aid in collection of past due invoices and billing action on jobs over 90 days old; approve “write-offs” and adjustments on billing.
Vox Medica
Client Solutions Director, Philadelphia, PA (2008-2009)
Lead team member who oversaw the development of a global positioning and brand strategy initiative that re-defined a multi-national company’s approach product branding. Reported to agency president and assisted in developing an integrated marketing approach to increase product awareness and brand image. Key foci include: maximize client’s brand potential and reach, working with regional marketing directors to adapt branding to adhere to local nuances; act as partner to local marketing arms to help understand institutional challenges in brand adoption; identify competitive market set and provide recommendations about how to overcome any potential competitive barriers.
GSW Worldwide
Account Director, Newtown, PA (2008-2008)
Primarily responsible for working with agency’s account management teams to help identify integrated marketing opportunities within their existing clients. Led agency team that developed first-ever non-personal promotion program that would maintain consistent messaging in the absence of an active sales force. Developed and implemented comprehensive strategies [professional and consumer promotions, relationship marketing, and digital initiatives]. Created agency new-business pitches.
MRM Worldwide (Princeton)
Account Supervisor, Princeton, NJ (2006-2008)
Developed advanced marketing plans, campaign messaging strategies, and creative briefs with eye on increasing ROI and demonstrating business impact. Planned and implemented complex relationship-marketing plans within the consumer and managed market fields. Ensured all projects were implemented within budget, on time, and within client expectations. Defined project parameters to support proper development process. Facilitated appropriate resource acquisition and staffing requirements. Managed budgets to ensure profitable delivery of service.
Bristol-Myers Squibb
Account Supervisor, Plainsboro, NJ (2005-2006)
Developed advanced marketing plans, campaign messaging strategies, and creative briefs with eye on increasing ROI and demonstrating business impact. Planned and implemented complex relationship-marketing plans within the consumer and managed market fields. Ensured all projects were implemented within budget, on time, and within client expectations. Defined project parameters to support proper development process. Facilitated appropriate resource acquisition and staffing requirements. Managed budgets to ensure profitable delivery of service.
Baldwin & Obenauf
Sr. Account Executive, Raritan, NJ (2003-2005)
Kingswood Interactive
Account Executive, Ardmore, PA (2000-2001)
Marketing Group
Account Executive, Warminster, PA (1998-2000)
Front Line Event Marketing
Regional Coordinator, Philadelphia, PA (1996-1998)
1490 WBCB AM
Ad Sales/Producer/Copy Writer/DJ, Levittown, PA (1993-1996)